Hire a professional, not a professor. Be certain your M&A specialist have ‘owned’ themselves, so they truly bring an entrepreneurial view and performance to the process. Our partners have owned, started, merged and sold numerous companies – all with success.
Let us lead the sale or purchase for you, retaining other professionals as required, at the appropriate time in the process.
There are buyers waiting for good businesses to come along.
We know who they are and the kind of businesses they’re looking for.
Our Team
W5 Business Group

Keith Dexter, B.Comm
Chairman & Partner
Keith has been employed with noted international corporations such as Proctor and Gamble, and Phillip Morris in Sales, Sales Management, and Management positions. He has founded several local companies, including Dexter’s Automotive Group.
Keith is currently Chairman of Helmco Capital, Chairman & CEO of TRJ International Strategic Insurance Partners, as well as President of CDS Business Services. He is Chairman and a Partner in W5 Business Group His business interests include Insurance, Healthcare, Business Services, Real Estate, Mergers & Acquisitions and a Private Capital Company.
Keith has earned numerous national industry leadership awards, and he has serves as a Director of national and local boards, and has been involved in the leadership of many community organizations.
Born in Halifax, Nova Scotia, Keith is a graduate of Dalhousie University. He resides in Seabright, Nova Scotia.

David Dexter, B.Comm, MBA
Partner
David has worked in management in the construction products industry for a regional manufacturer prior to beginning his own businesses. He is a founding partner of several local businesses, best known as an owner of Dexter’s Automotive Group, operator of Audi and Subaru franchises in Halifax and Dartmouth, Nova Scotia. David’s companies and employees have earned many awards for outstanding customer service and customer loyalty. He has chaired national and regional industry boards, and been active in the local community.
David is an active investor with interest in Insurance, Healthcare, Business Services, Real Estate, Mergers & Acquisitions and a Private Capital Company.
Born in Halifax, Nova Scotia, David holds a Bachelor of Commerce from Dalhousie University and a Masters of Business Administration from The University of Western Ontario. David currently resides in Halifax.

Chris R. Rafuse, B.Comm, CPCA
Partner
Chris is a Senior Financial Advisor and one of the founding Partners with the Assante-Hydrostone office in Halifax, Nova Scotia. He holds the CPCA designation and earned a Bachelor of Commerce Degree from Saint Mary’s University (1991).
Throughout his career, Chris has been a dedicated investment professional involved in the financial markets including institutional bond trading and sales, syndication, structured products, serving as CFO of an investment firm and holding financial advisory positions both for institutional and retail clients. He has founded, operated, and consulted with a number of businesses throughout his career. He is currently involved as an Owner or Partner in multiple businesses including M&A, financial advisory services, real estate and technology. He draws on this 25 years of experience on a daily basis to provide clarity and to chart a course for his professional and business owner clients in both personal and business matters. The roll of financial quarterback or personal CFO providing financial solutions for wealth, income, succession, tax, wealth transfer, estate planning and financial planning challenges has been a natural fit and focus. He also finds time to write an investment column for Progress Magazine, an Atlantic Canadian business magazine.
He has co-lead an initiative in Nova Scotia focused in the renewable energy space which has raised a total of $16.85 million to fund the generation of clean sustainable energy.
Philanthropic interests include serving as Co-Chairman of the Motionball Marathon of Sport and Gala Fundraisers for the Special Olympics Canada Foundation in Halifax, NS.
Member of Chairman’s Council Elite – Assante Capital Management Ltd
Born in Bridgewater, NS and now residing in Halifax, NS.

David M. Jones, CPA, CA, CFP
Partner
David is a Senior Financial Advisor and one of the founding Partners with the Assante – Hydrostone office in Halifax, Nova Scotia. He is also a Chartered Professional Accountant (CPA, CA – 1992) and obtained his Certified Financial Planning (CFP) designation in 1998.
Throughout his career, Dave has also been and remains a business and commercial and residential rental real estate owner. He has founded, operated, and transitioned a number of businesses throughout his career. He is still currently involved as an Owner, President, or Partner in 5 of these businesses operating in the commercial real estate, retail, and financial services sector. As such, he has a keen understanding of the unique problems associated with navigating today’s complex world of planning for tax, retirement, and business and estate transitions as it pertains to professionals and business owners alike.
As one of the founding Partners in the W5 Business Group, David brings this experience to the service offering as W5 applies its “Holistic Planning Approach” to one of the most important decisions a business owner will make — How to sell and transition their business as they retire!
Throughout his career, David has sat on or has been an advisor to a number of professional and charitable organizations’ boards including The ICANS – Recruitment Committee, Chefs for UNICEF, Ronald McDonald House, The Radio Starmaker Fund, and Motionball for Special Olympics.
Born in Charlottetown, PEI and graduating from St. Francis Xavier University with a Bachelor’s degree in Business and Economics before moving to Halifax in 1989, where he currently resides.

Adam Haverstock, Hons Business
Partner
Adam focuses on business development – seeking to identify firms that have an interest in selling or acquiring businesses. He has extensive experience in business operations as well as investment banking, opening Haverstock Insurance Group in 2018. He specializes in Segregated Funds, Group Benefits and Life Insurance products and participates in M&A transactions, management buyouts, acquisition searches, due diligence processes and valuations across a range of industries.
Adam started his career in the automotive sector managing and operating an in-house financing dealership before opening and operating his own Protective Coating companies for 7 years. Adam then became an account manager for one of the largest private insurance companies in Canada for 9 years, working close with Owners, GM’s and finance managers in the automotive sector. When he’s not working Adam enjoys spending time with his family and friends, volunteering his time in his community coaching hockey.
Adam graduated with honors in Business and Entrepreneurship from a private college in 2002.
FAQ
Frequently Asked Questions
Selling a Mid-Market Business
The definition of mid-market can vary widely depending on the marketplace (i.e. Chicago versus Halifax) or whether the business is public or private.
W5 Business Group, providing M&A services throughout Atlantic Canada, defines the Mid-Market as businesses with enterprise valuations in the $2 million to $50 million range.
Without question, the best time to sell a business is following a period of 2-3 years of steady growth in revenues and net income. Additionally, business owners can maximize value by maintaining solid management and infrastructure that will continue to support the growth of current operations with little need for additional capital expenditure. Major financial milestones that positively impact value include:
- Recent wins – landing large sales contracts;
- Recent successful capital raising campaigns – capital to support
- growth;
A well-developed strategic plan identifying growth opportunities.
Conversely, avoid going to market during times of major change whether it be regulatory or during periods of staffing shortages or labor unrest. Plan your “exit” well in advance so that you can go to market at the best possible time.
Earnings before interest, taxes, depreciation and amortization (EBITDA) is a good indication of a business’s operating profitability. It does this by removing non-operational expenses (interest, taxes and depreciation expense etc.). Top line sales combined with EBITDA allows a prospective buyer to quickly gauge the magnitude of a business opportunity. Additionally, EBITDA provides an indication as to how much operational revenue could be available to cover additional long-term debt for growth or expansion.
The process of “Normalizing EBITDA” is simply one of making appropriate adjustments to EBITDA for expenses incurred that are not necessarily “normal” to the business. These things may include inflated payments of salaries, rent or benefits to shareholders, family members or other related parties.
Business valuation methods generally fall within one of three categories:
1. Earnings Based Valuations
By far the most common valuation methods are based on income or earnings.
Capitalized Earnings Method
This method uses past income and a capitalization rate that is reflective of the weighted cost of capital plus an adjustment for risk. The weighted cost of capital would be the rate of interest paid for long term debt, the rate of return expected on invested equity capital plus an amount that reflects the increased risk over investing in guaranteed treasury bills or government bonds.
Discounted Cash Flow Method
A method relying on an average of future expected earnings and a discount rate that generally represent the minimum rate of return one would expect from invested capital.
2. Market Based Valuations
If there are recent relevant examples of similar businesses sold, this information can be used to support the value of a business. In the private marketplace and in smaller economic centers, such relevant comparable data is unlikely to be available.
Certain industries have unique and historically accepted methods of determining the value of the businesses operating within that sector. As an example, securities and investment brokers typically express their selling price as a multiple of recurring commission income. The fisheries industry is another good example. Businesses holding a fishing quota will have market values more tied to the fishing quota than its earnings and profits. Contact W5 to find out if more about the how this may be a factor in the valuation of your business.
3. Asset Based Valuation (for businesses that are a going concern)
This method creates a valuation by subtracting liabilities from the company’s asset. As book values of business assets are often depreciated, valuators tend to determine the market value of all of the assets. This will more adequately reflect the true value of the business’s assets. This method also is dependent on the valuation of certain intangibles such as exclusivity agreements, patents and goodwill.
By far, the most often discussed valuation indicator is the EBITDA Multiple Valuation. It is simply the Normalized EBITDA multiplied by an accepted multiple. For privately held business, the multiple commonly falls between three and six times EBITDA. Factors influencing the multiple include the size of the business and history of growth in earnings year over year.
Sometimes, several valuation methods are calculated and compared. The differences in valuation results are studied and the strengths/weakness of each method are considered. Ultimately, valuation is accurately determined by the marketplace provided there is a healthy presence of qualified buyers. W5’s engagement process includes an important initial assessment of the availability of appropriate and suitable buyers before we commit to a client. Contact W5 to discuss the best approach to determine your businesses valuation.
As with most M&A practices, W5 maintains a database of qualified buyers. We are regularly approached by business, investment bankers, hedge funds and other M&A practitioners who have growth or acquisition strategies to fulfil.
At W5, our “go to market strategy” begins with the development of a list of buyers who would derive strategic benefit from owning the business and would therefore recognize the full value the business represents.
Go to market strategies are greatly impacted by the degree of confidentiality an engagement requires. W5 places the protection of our client’s identity and information above all else. The irony is that in order to sell a business, you must let the right people know it is available. Accordingly, W5 will develop a go to market strategy that may include a very controlled and discrete list of qualified buyers. Alternatively, if the circumstances allow, W5 will promote the business opportunity amongst its established directory of qualified buyers.
Share sale:
In a share-sale transaction, the shareholders will have to pay capital gains tax on the sale of the shares. Tax rates on capital gains income is more favorable than tax on regular income. The vendor may be able to access the lifetime capital gains exemption to reduce or eliminate the tax payable. In 2016, the lifetime capital gains exemption amount was $824,176.
Asset sale:
Asset sales are often perceived as being more favorable for the purchaser of a business (which is not always the case). The new owner sets up the assets on their books at or close to the purchase price maximizing depreciation expense. Asset sales also are regarded as less risky as legal liabilities associated with the business does not transfer to the purchaser of the assets. From the vendor’s perspective, the proceeds from the sale of company assets are paid into the company and then paid out to shareholders as regular or dividend income.
Wealth and tax planning strategies exist to enable both vendors and purchasers to mitigate the impact of tax whether the transaction be an asset or share sale. At W5, our clients benefit from having the necessary expertise within the Engagement Team to ensure these matters are managed properly.
Experience tells us that no two transactions are alike. In a favorable environment, it is not unreasonable for a transaction to complete within 9 months. It is best to account for unexpected delays and plan to engage your M&A advisor at least 12-18 months in advance of your targeted exit date.
W5 follows a three-phase process:
- Phase I – Shareholder Wealth & Tax Planning | Vendor Due Diligence
- Phase II – Development of Offering Documents | Go to Market
- Phase III – Negotiate P&S | Close | Post Transaction Wealth Support
Each phase will take a minimum of 60-90 days.
Our Partners are committed to differentiating ourselves from traditional M&A service providers. Just one example is our focus on the shareholders and beneficial owners. Job one is to understand the collective needs of ownership and to develop a strategy that will be most appropriate for their individual situations.
W5’s divestiture process has been designed intentionally to maintain control of the deal structuring process so that we can avoid unnecessary delays frequently created when multiple professional advisors become involved. control of the deal structuring process so that we can avoid unnecessary delays frequently created when multiple professional advisors become involved.
Buying a Mid-Market Business
- Sign a Non-Disclosure Agreement – NDA (usually provided by vendor’s M&A advisor);
- Obtain and review Confidential Information Memorandum – CIM;
- Submission of non-binding Letter of Intent – LOI;
- Negotiate Purchase and Sale Agreement – P&S (W5 will draft initial agreement);
- Buyer obtains independent legal advice – ILA;
- Buyer conducts due diligence (full review of business records and contracts);
- Closing
The LOI (once accepted by the vendor’s M&A advisor) is the first step in a series of negotiations and is the point which an interested party is regarded as a serious buyer.
The LOI is a non-binding document that buyers use to state their interest in purchasing the business by outlining in general terms the offer they are considering. The LOI outlines binding terms and conditions under which the buyer is prepared to negotiate a binding purchase and sale agreement (P&S).
An LOI should outline:
- The price you are prepared to pay (subject to due diligence);
- Whether you are offering to purchase shares or assets;
- How you intend to finance the purchase (cash, financing, other?);
- A deadline that a P&S agreement should be finalized by (14-21 days);
- Your proposed closing date;
- A deadline for acceptance for the acceptance of the LOI;
- A refundable deposit (payable to W5 in trust).
- Buyers should have a strong sense of their financial capacity to acquire a business in advance of tendering an LOI;
- Meet with your commercial bank who will discuss this with you generally;
- Once under NDA, make certain the M&A firm and or NDA permits you to discuss/share the information contained within the CIM with your banker.
If a buyer is not targeting a specific business or sector, the best way for buyers to become aware of business that become available for sale is to contact M&A firms such as W5. W5 maintains a database of qualified buyers. We typically record the following information to better understand the business opportunities that would be appropriate to speak to you about:
- What is the range of business valuations that you would consider for acquisition?
- Describe the market or geographic boundaries you wish to stay within.
- What are the business sectors that you are interested in?
- Are you wanting to provide management and control over operations?
- What are the types of business you would not consider?